RED BULL – SOUNDCLASH
Filming
Red Bull hosts musical festivals worldwide and Red Bull Soundclash is one of them. The specialty of this particular event is a duel between artists on two separate stages set opposite each other, a musical battle of sorts. In 2020 the festival took place in Russia and the featured performers were Noize MC and Sergey Shnurov (Shnur).
The event has its own branding, but every year the hosting country is tasked with injecting its unique local feel and character into the festival’s promotion. In this instance the resulting concept of the promotion surpassed those that were implemented in events held previously in western countries being incorporated into the presentation of the festival itself, both through the hosts’ performances and graphical designs shown on screens. The hosts made an effort to present their material in rhyming lyrics, not unlike our protagonists in the promos.
Before Red Bull offered this project to us, they reached out to various production teams, but none agreed since the project was quite risky: the factors of artists’ tight filming schedule, a limited budget and an imposing number of filming locations and actions requiring 3 to 4 days of filming all played a part. Everyone said that this project is suicide. Well, we were the ones to make the jump offering to film it all in 2 days.
The event has its own branding, but every year the hosting country is tasked with injecting its unique local feel and character into the festival’s promotion. In this instance the resulting concept of the promotion surpassed those that were implemented in events held previously in western countries being incorporated into the presentation of the festival itself, both through the hosts’ performances and graphical designs shown on screens. The hosts made an effort to present their material in rhyming lyrics, not unlike our protagonists in the promos.
Before Red Bull offered this project to us, they reached out to various production teams, but none agreed since the project was quite risky: the factors of artists’ tight filming schedule, a limited budget and an imposing number of filming locations and actions requiring 3 to 4 days of filming all played a part. Everyone said that this project is suicide. Well, we were the ones to make the jump offering to film it all in 2 days.
Red Bull – SoundClash
Filming
Red Bull hosts musical festivals worldwide and Red Bull Soundclash is one of them. The specialty of this particular event is a duel between artists on two separate stages set opposite each other, a musical battle of sorts. In 2020 the festival took place in Russia and the featured performers were Noize MC and Sergey Shnurov (Shnur).
The event has its own branding, but every year the hosting country is tasked with injecting its unique local feel and character into the festival’s promotion. In this instance the resulting concept of the promotion surpassed those that were implemented in events held previously in western countries being incorporated into the presentation of the festival itself, both through the hosts’ performances and graphical designs shown on screens. The hosts made an effort to present their material in rhyming lyrics, not unlike our protagonists in the promos.
Before Red Bull offered this project to us, they reached out to various production teams, but none agreed since the project was quite risky: the factors of artists’ tight filming schedule, a limited budget and an imposing number of filming locations and actions requiring 3 to 4 days of filming all played a part. Everyone said that this project is suicide. Well, we were the ones to make the jump offering to film it all in 2 days.
The event has its own branding, but every year the hosting country is tasked with injecting its unique local feel and character into the festival’s promotion. In this instance the resulting concept of the promotion surpassed those that were implemented in events held previously in western countries being incorporated into the presentation of the festival itself, both through the hosts’ performances and graphical designs shown on screens. The hosts made an effort to present their material in rhyming lyrics, not unlike our protagonists in the promos.
Before Red Bull offered this project to us, they reached out to various production teams, but none agreed since the project was quite risky: the factors of artists’ tight filming schedule, a limited budget and an imposing number of filming locations and actions requiring 3 to 4 days of filming all played a part. Everyone said that this project is suicide. Well, we were the ones to make the jump offering to film it all in 2 days.
The crew:
Creative producer: Mikhail Mashtakov
Director: Pavel Sidorov
DOP: Ivan Burlakov
Assistant director: Anastasia Korolkova
Set designer: Sergey Sharamet
Assistant operator: Pavel Surkov
Executive producer: Max Malay
Line producer: Tatiana Bonakova
Editing director: Yuri Tarkhanov
Composer: Maxim Borisov
Creative producer: Mikhail Mashtakov
Director: Pavel Sidorov
DOP: Ivan Burlakov
Assistant director: Anastasia Korolkova
Set designer: Sergey Sharamet
Assistant operator: Pavel Surkov
Executive producer: Max Malay
Line producer: Tatiana Bonakova
Editing director: Yuri Tarkhanov
Composer: Maxim Borisov
A few concepts were drawn up, but we went with the idea of a 19th century Russian duel. That seemed fitting, given that both of our protagonists are, in essence, poets and such ways of resolving differences between 19th century bohemian artists, as we know, were quite the norm.
For the second and third clips our writers came up with the idea of scripts in rhyming lyrical form. The exact lyrics were left up to the artists within the rhythmical guidelines (metric lines, such as the iambic tetrameter) provided by our writing team. Noize MC ended up substantially altering his lines, while Shnur only made a few corrections, since we managed to replicate his style better basing it on the myriad of songs and lyrics of his authorship available online.
For the second and third clips our writers came up with the idea of scripts in rhyming lyrical form. The exact lyrics were left up to the artists within the rhythmical guidelines (metric lines, such as the iambic tetrameter) provided by our writing team. Noize MC ended up substantially altering his lines, while Shnur only made a few corrections, since we managed to replicate his style better basing it on the myriad of songs and lyrics of his authorship available online.
Video
Each clip has its own “easter eggs” (hidden references), for example:
- in the second and third clip, featuring the challenges to the duel, we can hear our artists’ original songs played on a harpsichord: Shnur’s “WWW”, and Noize MC’s “Ustroy Destroy”
- the newspaper which Noize MC is reading features a piece about an incident at the ball which resulted in a disagreement that led to a duel. The article is written in the same dialect that was prevalent in 19th century Russian press including specific characters of the old Russian alphabet.
The event itself was scheduled for November 23rd, with the promotional campaign starting in September. By the beginning of the festival the clips reached more than 3 000 000 views in social networks. The festival itself sold out a stadium and more than 900 000 people tuned in to see the broadcast.
MediaBrand award winner.
- in the second and third clip, featuring the challenges to the duel, we can hear our artists’ original songs played on a harpsichord: Shnur’s “WWW”, and Noize MC’s “Ustroy Destroy”
- the newspaper which Noize MC is reading features a piece about an incident at the ball which resulted in a disagreement that led to a duel. The article is written in the same dialect that was prevalent in 19th century Russian press including specific characters of the old Russian alphabet.
The event itself was scheduled for November 23rd, with the promotional campaign starting in September. By the beginning of the festival the clips reached more than 3 000 000 views in social networks. The festival itself sold out a stadium and more than 900 000 people tuned in to see the broadcast.
MediaBrand award winner.
BTS